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Competitive analysis is essential for small businesses

Standing out from the crowd can be a double-edged sword, especially for small businesses...

Why are economic indicators crucial for small businesses?

If you turn on your TV on CNBC or if you open your Robinhood...

Expand the power of customer reviews with data analytics

It’s clear that we live in a polarized world and everyone has an opinion...

Innovating in times of a high unemployment rate

The past 4 or 5 years, we lived through a period in the US...

Social media as a growth engine for small businesses

Social media management has been a foundation of the marketing strategy for small businesses...

Main Street vs Wall Street – Different sides of the economy

Fifty years from now, when history books look at 2020, they will have a...

Digital transformation is imperative for small business

Digital transformation is a buzzword in the market right now and for many people...

Strategies to encourage impulse online shopping

Consumer behavior has changed a lot during the pandemic. Before, to induce impulse shopping...

Will the demise of department stores be good for small retailers?

The department store model has been a staple of American retailers for the past...

Using Google Trends to follow consumer behavior

In uncertain times, with a high unemployment rate and people not sure about their...

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