Category: Small business

K-Shaped Recovery – There are two different economies

I always say that it’s hard to change people’s minds because each person interprets...

Use SMB competitive analysis to stand out in the market

In a K-shaped economic recovery, how can I stand out in the market? That...

From on-site to online retail in a new world

Retailers spent the past couple of years investing heavily on in-store experience as a...

Competitor analysis: Dig deeper

As a small business owner, understanding what customers want and keeping up with trends...

Competitive analysis is essential for small businesses

Standing out from the crowd can be a double-edged sword, especially for small businesses...

Expand the power of customer reviews with data analytics

It’s clear that we live in a polarized world and everyone has an opinion...

Main Street vs Wall Street – Different sides of the economy

Fifty years from now, when history books look at 2020, they will have a...

Digital transformation is imperative for small business

Digital transformation is a buzzword in the market right now and for many people...

Strategies to encourage impulse online shopping

Consumer behavior has changed a lot during the pandemic. Before, to induce impulse shopping...

Will the demise of department stores be good for small retailers?

The department store model has been a staple of American retailers for the past...

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