Market Research

Market research and monitoring consumer trends is a key activity for the long-term survival of any company. We have several examples in the energy sector (non-renewable energy sources), food (processed products), retail (Toys r ‘Us, Sears, Radio Shack, etc.), services (taxi drivers). Small businesses know that success today does not mean endless customer loyalty, you must understand current and future consumption behavior of end consumers to adapt your offerings and remain relevant. And this became more important after the crisis caused by the COVID-19 pandemic.

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